Photoshop: Packaging Design

Your mission is to create a package design in Photoshop using one of the many templates available.

Your product will be a full color, assembled version of your package design.

You choose:

-the product you wish to package (real or your own creation).

the package layout from these designs.

Color and emotion – what to choose? – a list of color-mood associations

Inspiration and resources

http://www.thedieline.com/

http://www.packagingoftheworld.com/

Packaging Design Award Winners

Each package design must have:

-at least three unique (different) images not including the barcode

-text that indicates the product name, description and price.  Consider also ingredients, package contents, slogans, benefits, etc.

-at least two colors

-a barcode (you can find one on Google images)

-all sides – including the bottom – must have color or graphics

PART ONE

1. Choose a package template.

2. Copy the design to your computer and print it out.

3. Draw – yes, draw- your design on the template and then put it together.  Use scissors and a glue stick.  Click here to see an example of a rough draft.

4. Fill out this info on the Photoshop Packaging questionnaire.

PART TWO

1. Open your template in Photoshop.  You MAY have to switch it to RGB.  Change the image resolution to 200 dpi.

2. Make a copy of the background layer.  Label the template layer “template”.

3. Recreate your draft design in Photoshop.

4. Before you print your final work turn off the TEMPLATE layer if you don’t want the guides and lines to appear in the final version.

5. Cut, glue and assemble.